Assembling affordances: towards a theory of relational affordances

Julian Hopkins


Drawn from a long-term ethnographic research into personal blogging, this paper proposes a theoretical approach to the issue of materiality and culture in technology that combines the concept of affordances and that of Deleuze & Guattari’s concept of assemblage. Highlighting the relational aspect of these concepts, a list of blog affordances is proposed. These can provide a basis for further analysis of blogs as well as other internet media forms.

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