Increased Uptake of Voluntary Medical Male Circumcision (VMMC) Services among Older Men Following Mobile Technology Demand Creation in Shinyanga and Simiyu, Tanzania

Godfrey J. Kundi, Lucy Mphuru, James McMahan, Paul Mwakipesile, Salli Mwanasalli, Daimon Simbeye, Peter Masika, Lorie L. Broomhall


In Tanzania, the rate of circumcision among older men has been low. IntraHealth International introduced an intervention to increase VMMC uptake among men 20 years and older, through community sensitization and demand creation using targeted SMS messaging. Results showed a 25% rise in VMMC in the project's first 9 months indicating that mobile technology can be a powerful VMMC recruitment tool.

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Online Journal of Public Health Informatics * ISSN 1947-2579 *