, University at Buffalo, SUNY

• First Monday Volume 17, Number 5 - 7 May 2012 - Articles
  Sharing as “frands”: Personified branding strategies on social network sites in China
  Abstract  HTML
• First Monday Volume 21, Number 9 - 5 September 2016 - Articles
  Curating for engagement: Identifying the nature and impact of organizational marketing strategies on Pinterest
  Abstract  HTML