TY - JOUR AU - Krishnamurthy, Sandeep PY - 2001/01/08 Y2 - 2024/03/28 TI - An empirical study of the causal antecedents of customer confidence in e-tailers JF - First Monday JA - FM VL - 6 IS - 1 SE - DO - 10.5210/fm.v6i1.825 UR - https://firstmonday.org/ojs/index.php/fm/article/view/825 SP - AB - Why is it that consumers are very confident with an e-tailer such as Amazon.com and lack the same confidence when it comes to a smaller e-tailer such as supremevideo.com? In this paper, we attempt to answer this important question by examining the antecedents to customer confidence in e-tailers, using secondary data. Our findings indicate that the ease of use of a site, the level of online shopping resources, and the presence of a trusted third party seal all positively impact the level of customer confidence. Interestingly, online relationship services did not have an impact on consumer confidence. Larger firms may have a small edge. We also find that there are no large differences in the results across different product categories. ER -