@article{Scholz_2008, title={Market Ideology and the Myths of Web 2.0}, volume={13}, url={https://firstmonday.org/ojs/index.php/fm/article/view/2138}, DOI={10.5210/fm.v13i3.2138}, abstractNote={This essay debunks the myths of the Web 2.0 brand and argues that the popularized phrase limits public media discourse and the imagination of a future World Wide Web.}, number={3}, journal={First Monday}, author={Scholz, Trebor}, year={2008}, month={Mar.} }