Online Grocery Shopping: Consumer Motives, Concerns, and Business Models
AbstractDot.com entrepreneurs failed spectacularly in their attempts to create e-grocery companies. This paper examines consumer motives and concerns with regard to online grocery shopping. The reasons for the success experienced by traditional bricks-and-mortar companies that have expanded into this market are also examined.
How to Cite
Kempiak, M., & Fox, M. (2002). Online Grocery Shopping: Consumer Motives, Concerns, and Business Models. First Monday, 7(9). https://doi.org/10.5210/fm.v7i9.987
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