Economics of personal information exchange

Paul Sholtz


Personal information has become the new currency of online commerce. Decentralized Internet protocols have made computing resources increasingly pervasive, empowering individuals with an unprecedented amount of control. One result is that very few Internet consumers actually pay for network content, instead offering up personal information as they go. Content providers then collect, buy, and sell this information. To bring the Internet economy into its next stage of development, complementary software and legal architectures must be created in which personal information is regarded as a commercial property right, and accorded corresponding monetary value.

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