Social media, science communication and the academic super user in the United Kingdom

Yimei Zhu, Kingsley Purdam


The Internet and social media tools have created new opportunities for open science including communicating in more interactive ways and sharing research data. Drawing on evidence from interviews and a survey of academics in the United Kingdom our research suggests that most scholars recognised the value and importance of more open science communication and data sharing, but many had concerns about the potential risks. A small group, who can be termed super users, were frequently communicating updates of their ongoing research. It is clear that there are increasing opportunities for more open science and public engagement but challenges remain.


Open Science, Collaboration, Communication Channels, Engagement, Intellectual Property, Social Media

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