Political memes and the politics of memes: A methodological proposal for content analysis of online political memes

Viktor Chagas, Fernanda Freire, Daniel Rios, Dandara Magalhães


This paper discusses preliminary results of a comprehensive research on the uses and appropriations of political-electoral memes. Our main goal at this stage is to develop, following former propositions from other scholars, a taxonomical matrix able to assist researchers interested in dealing with online political memes with greater objectivity. Therefore, we performed a content analysis of memes that circulated on Twitter during Brazilian 2014 presidential elections.


Internet and political culture. Political memes. 2014 Elections.

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DOI: https://doi.org/10.5210/fm.v24i2.7264

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