Customer orientation on online newspaper business models with paid content strategies: An empirical study

  • Manuel Goyanes Carlos III University (Madrid, Spain)
  • George Sylvie

Abstract

This study examines the transformations that trigger business models with paid content strategies on news organizations under the theoretical framework of market orientation. The results show three main factors: those related to competence, to the organization culture and to understanding of needs and wants of the audience. The findings also suggest that online newspapers business models with paid content strategies are more like experiments or forays rather than definitive methods that monetize the exponential growth of audience. In fact, none of the analyzed organizations could operate without outside aid.

Author Biographies

Manuel Goyanes, Carlos III University (Madrid, Spain)
Department of Journalism and Mass Communication
George Sylvie
Associate Professor, School of Journalism in the Moody College of Communication, University of Texas at Austin
Published
2014-03-25
How to Cite
Goyanes, M., & Sylvie, G. (2014). Customer orientation on online newspaper business models with paid content strategies: An empirical study. First Monday, 19(4). https://doi.org/10.5210/fm.v19i4.4970