Synthesizing sponsorships: Toward a lens of composite sponsorship on social network sites

  • Kaitlin Marks-Dubbs University of Illinois, Urbana-Champaign
Keywords: sponsorship, social network sites,

Abstract

This paper examines corporations as institutional sponsors of writing for non-employees, demonstrating the shaping or teaching of writing to consumers through corporate writing contests as they currently appear on Facebook. It specifically focuses on the sponsorship of writing in these networked spaces, wherein the networked compositional platform itself and the individuals and corporate entities eliciting writing co-operate as sponsors.

Author Biography

Kaitlin Marks-Dubbs, University of Illinois, Urbana-Champaign
English Department / Center for Writing Studies / Gender and Women's Studies Doctoral Candidate
Published
2013-03-22
How to Cite
Marks-Dubbs, K. (2013). Synthesizing sponsorships: Toward a lens of composite sponsorship on social network sites. First Monday, 18(4). https://doi.org/10.5210/fm.v18i4.4244