Radio and Facebook: The relationship between broadcast and social media software in the U.S., Germany, and Singapore

  • Bradley Carl Freeman Nanyang Technological University
  • Julia Klapczynski University of Leipzig
  • Elliott Wood Strategic Radio Solutions
Keywords: Radio, Facebook, Social Media

Abstract

Since its inception, the Internet has been eyed with both hope and caution by traditional media outlets. For many years, radio looked to the Internet (Web 1.0) to extend their brand and increase awareness for their stations. Enter Facebook (Web 2.0), with its interactive ability to add friends and build an online community. How are radio stations using social media at this early point in the relationship? The results and the strategy to best build the radio/Facebook relationship are not uniform and the jury is still out on exactly how social media can benefit a station’s bottom line.

Author Biography

Bradley Carl Freeman, Nanyang Technological University
Assistant Professor in the Broadcast & Cinema Studies Department at the Wee Kim Wee School of Communication and Information.
Published
2012-03-28
How to Cite
Freeman, B. C., Klapczynski, J., & Wood, E. (2012). Radio and Facebook: The relationship between broadcast and social media software in the U.S., Germany, and Singapore. First Monday, 17(4). https://doi.org/10.5210/fm.v17i4.3768