Digital gifts: Participation and gift exchange in Livejournal communities

  • Erika Pearson

Abstract

This paper explores notions and rationales of gift exchange among participants of the social networking site ‘LiveJournal.’ While gift exchanges can be framed as a form of power relations, this paper argues that they also have the potential to function as a way of forming and maintaining social bonds, and of maintaining individual and collective identity within the virtual social space.
Published
2007-05-07
How to Cite
Pearson, E. (2007). Digital gifts: Participation and gift exchange in Livejournal communities. First Monday, 12(5). https://doi.org/10.5210/fm.v12i5.1835