A practical model for analyzing long tails

  • Kalevi Kilkki


This article provides a simple formula and a practical methodology for analyzing long tails. The same model can be applied to topics as diverse as books, search phrases, size of companies, and geographical distribution of populations. This article makes it possible for anyone to utilize the long tail concept not only as a general idea, but also as a tool to make realistic and useful analyses of real phenomena.
How to Cite
Kilkki, K. (2007). A practical model for analyzing long tails. First Monday, 12(5). https://doi.org/10.5210/fm.v12i5.1832