Online Grocery Shopping: Consumer Motives, Concerns, and Business Models (originally published in August 2002)

  • Mike Kempiak
  • Mark A. Fox

Abstract

Dot.com entrepreneurs failed spectacularly in their attempts to create e-grocery companies. This paper examines consumer motives and concerns with regard to online grocery shopping. The reasons for the success experienced by traditional bricks-and-mortar companies that have expanded into this market are also examined.
Published
2006-07-03
How to Cite
Kempiak, M., & Fox, M. A. (2006). Online Grocery Shopping: Consumer Motives, Concerns, and Business Models (originally published in August 2002). First Monday. https://doi.org/10.5210/fm.v0i0.1587