Towards professional participatory storytelling in journalism and advertising
AbstractThe Internet — specifically its graphic interface, the World Wide Web — has had a major impact on all levels of (information) societies throughout the world. For media professionals whose work has primarily been defined as creative storytelling — whether in advertising, journalism, public relations or related fields — this poses fascinating opportunities as well as vexing dilemmas. The central question seems to be to what extent storytelling can be content– or connectivity–based, and what level of participation can or should be included in the narrative experience. Although these two issues have been part of creative decision–making processes in media work before the Web, new technologies of production, distribution and communication are ‘supercharging’ them as the central dilemmas in the contemporary media ecosystem. This paper discusses the history and contemporary examples of media work combining various elements of storytelling as a hybrid form between content and connectivity, and considers the normative and economical implications for the professional identity of media workers in journalism and advertising.
How to Cite
Deuze, M. (2005). Towards professional participatory storytelling in journalism and advertising. First Monday, 10(7). https://doi.org/10.5210/fm.v10i7.1257
Authors submitting a paper to First Monday automatically agree to confer a limited license to First Monday if and when the manuscript is accepted for publication. This license allows First Monday to publish a manuscript in a given issue. Authors have a choice of: 1. Dedicating the article to the public domain. This allows anyone to make any use of the article at any time, including commercial use. A good way to do this is to use the Creative Commons Public Domain Dedication Web form; see http://creativecommons.org/license/publicdomain-2?lang=en. 2. Retaining some rights while allowing some use. For example, authors may decide to disallow commercial use without permission. Authors may also decide whether to allow users to make modifications (e.g. translations, adaptations) without permission. A good way to make these choices is to use a Creative Commons license. * Go to http://creativecommons.org/license/. * Choose and select a license. * What to do next — you can then e–mail the license html code to yourself. Do this, and then forward that e–mail to First Monday’s editors. Put your name in the subject line of the e–mail with your name and article title in the e–mail. Background information about Creative Commons licenses can be found at http://creativecommons.org/about/licenses/. 3. Retaining full rights, including translation and reproduction rights. Authors may use the statement: © Author 2016 All Rights Reserved. Authors may choose to use their own wording to reserve copyright. If you choose to retain full copyright, please add your copyright statement to the end of the article. Authors submitting a paper to First Monday do so in the understanding that Internet publishing is both an opportunity and challenge. In this environment, authors and publishers do not always have the means to protect against unauthorized copying or editing of copyright–protected works.