Online Grocery Shopping: Consumer Motives, Concerns, and Business Models

Mike Kempiak, Mark Fox

Abstract



Dot.com entrepreneurs failed spectacularly in their attempts to create e-grocery companies. This paper examines consumer motives and concerns with regard to online grocery shopping. The reasons for the success experienced by traditional bricks-and-mortar companies that have expanded into this market are also examined.

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DOI: http://dx.doi.org/10.5210/fm.v7i9.987



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