Consumer power via the Internet

Trond Andresen

Abstract


Recently, there has been plenty of upbeat reporting on new opportunities provided by the Internet to business in marketing and sales and in financial services, to name a few. Most of these developments may be said to increase "firm-power". This paper describes a proposal to strongly enhance "consumer-power" to the ultimate benefit of both businesses and consumers..

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DOI: http://dx.doi.org/10.5210/fm.v4i1.638



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