Customer orientation on online newspaper business models with paid content strategies: An empirical study

Manuel Goyanes, George Sylvie

Abstract


This study examines the transformations that trigger business models with paid content strategies on news organizations under the theoretical framework of market orientation. The results show three main factors: those related to competence, to the organization culture and to understanding of needs and wants of the audience. The findings also suggest that online newspapers business models with paid content strategies are more like experiments or forays rather than definitive methods that monetize the exponential growth of audience. In fact, none of the analyzed organizations could operate without outside aid.

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DOI: http://dx.doi.org/10.5210/fm.v19i4.4970



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