Relative advantages of online video platforms and television according to content, technology, and cost–related attributes

Authors

  • Jiyoung Cha
  • Sylvia M. Chan-Olmsted

DOI:

https://doi.org/10.5210/fm.v17i10.4049

Abstract

This study is designed to compare consumers’ perceptions of television and online video platforms in terms of content, technology, and cost–related attributes. It also seeks to identify the specific attributes of online video platforms that contribute to the overall relative advantage of this new video alternative. Using a national mail survey of a random sample of U.S. Internet users, this study found that Internet users perceived online video platforms to be better than television in many technology and content–related attributes. The results also suggest that video content quality, interactivity, and storage capability of online video platforms contribute to improving the overall perception of the relative advantage.

Author Biography

Jiyoung Cha

Jiyoung Cha is an assistant professor in the film and video studies program at George Mason University. Her research focuses on adoption of new media, business models of new media, and interrelationships between new technologies and traditional media from management and marketing perspectives. She received her Ph.D. in mass communication with a minor in marketing from the University of Florida and her master?s degree in Television, Radio, and Film at the S.I. Newhouse School of Communications at Syracuse University.

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Published

2012-09-19

How to Cite

Cha, J., & Chan-Olmsted, S. M. (2012). Relative advantages of online video platforms and television according to content, technology, and cost–related attributes. First Monday, 17(10). https://doi.org/10.5210/fm.v17i10.4049