The imagined audience on Facebook: Analysis of Estonian teen sketches about typical Facebook users

Maria Murumaa, Andra Siibak


This paper analyses Estonian high–school students (N=15) perceptions about the imagined audience on Facebook. Students’ sketches (N=39) and reflections on focus group interviews indicate that the youth are well aware of the plurality of the imagined audience on Facebook. From the total of six prevalent user types and sub–types that emerged, just one user type could be considered representative of an ideal audience on Facebook in the eyes of youth.


imagined audience; Facebook; user typology; young people; sketches

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