The imagined audience on Facebook: Analysis of Estonian teen sketches about typical Facebook users

Authors

  • Maria Murumaa University of Tartu, Institute of Journalism and Communication
  • Andra Siibak University of Tartu, Institute of Journalism and Communication

DOI:

https://doi.org/10.5210/fm.v17i2.3712

Keywords:

imagined audience, Facebook, user typology, young people, sketches

Abstract

This paper analyses Estonian high–school students (N=15) perceptions about the imagined audience on Facebook. Students’ sketches (N=39) and reflections on focus group interviews indicate that the youth are well aware of the plurality of the imagined audience on Facebook. From the total of six prevalent user types and sub–types that emerged, just one user type could be considered representative of an ideal audience on Facebook in the eyes of youth.

Author Biography

Andra Siibak, University of Tartu, Institute of Journalism and Communication

Senior Research Fellow of Media Studies, Institute of Journalism and Communication, University of Tartu

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Published

2012-02-16

How to Cite

Murumaa, M., & Siibak, A. (2012). The imagined audience on Facebook: Analysis of Estonian teen sketches about typical Facebook users. First Monday, 17(2). https://doi.org/10.5210/fm.v17i2.3712