Uses and gratifications of social games: Blending social networking and game play

Jinghui Hou

Abstract


This study applied a uses and gratifications approach to investigate social games — the game applications integrated in social networking platforms. Users’ expected social gratifications and game gratifications from playing social games were examined. The investigation focused on three dimensions of game play: frequency, duration, and engagement of game activities. A hierarchical regression analysis found that social interaction and diversion are positive predictors of game play. Results suggest that there is a distinctly social aspect to social games that reflects their social networking characteristics. Social games should be described as social media rather than as just one category of online computer games.

Keywords


uses and gratifications; expected value; social games

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DOI: http://dx.doi.org/10.5210/fm.v16i7.3517



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