Facebook privacy settings: Who cares?

Authors

  • danah boyd
  • Eszter Hargittai Northwestern University

DOI:

https://doi.org/10.5210/fm.v15i8.3086

Keywords:

facebook, privacy, gender, internet, users, defaults

Abstract

With over 500 million users, the decisions that Facebook makes about its privacy settings have the potential to influence many people. While its changes in this domain have often prompted privacy advocates and news media to critique the company, Facebook has continued to attract more users to its service. This raises a question about whether or not Facebook's changes in privacy approaches matter and, if so, to whom. This paper examines the attitudes and practices of a cohort of 18- and 19-year-olds surveyed in 2009 and again in 2010 about Facebook's privacy settings. Our results challenge widespread assumptions that youth do not care about and are not engaged with navigating privacy. We find that, while not universal, modifications to privacy settings have increased during a year in which Facebook's approach to privacy was hotly contested. We also find that both frequency and type of Facebook use as well as Internet skill are correlated with making modifications to privacy settings. In contrast, we observe few gender differences in how young adults approach their Facebook privacy settings, which is notable given that gender differences exist in so many other domains online. We discuss the possible reasons for our findings and their implications.

Author Biography

Eszter Hargittai, Northwestern University

Associate Professor, Department of Communication Studies Faculty Associate, Institute for Policy Research Northwestern University http://www.eszter.northwestern.edu

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Published

2010-07-27

How to Cite

boyd, danah, & Hargittai, E. (2010). Facebook privacy settings: Who cares?. First Monday, 15(8). https://doi.org/10.5210/fm.v15i8.3086