Towards a more social ‘social visualization’

Jasper P. Sluijs


The present research analyses the ‘social visualization’ tool, a commercial interactive Web application in which U.S. Census data are being visualized. was developed as a tool for social data exploration and interaction, in which it would be worthwhile to pay attention to the socio-cultural values that have driven the collection and categorization of the underlying U.S. Census datasets. It is argued that closer attention to value-driven U.S. Census statistics would greatly enhance the social appeal of, and would be a logical next step in the development of online social visualization tools. In order to allow for explicit socio-cultural values of statistics in online visualizations, three strategies are offered: pro-active annotation; more attention to visual aesthetics; and, a tighter integration of user profiles and represented data.


information visualization; statistics; categorization

Full Text:



A Great Cities Initiative of the University of Illinois at Chicago University Library.

© First Monday, 1995-2018. ISSN 1396-0466.