Exploring factors influencing Internet users' adoption of Internet television in Taiwan

Kenneth C.C. Yang, Yowei Kang

Abstract


This study examined how demographics, Internet use motivation, and beliefs about Internet television influenced Internet users’ intentions to adopt Internet television in Taiwan. The belief factors of users in programming quality, government regulation, and media impact contributed significantly to predicting an intention to adopt Internet television. Results from hierarchical regression also demonstrated that gender and Internet use motivations were predictive as well.

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DOI: http://dx.doi.org/10.5210/fm.v11i3.1319



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